Wednesday, February 27, 2013

Study: Healthcare Tweets Depend On Account's Author.

Politico (2/26, Kenen) reported that a new study has found that "lawmakers, doctors and journalists send out tweets by the millions on health care and health reform - but the three groups don't have the same take on Twitter." Specifically, "Botox [onabotulinumtoxinA] comes up a lot more among doctors. Pfizer and Merck pop up among a sampling of health journalists. And Medicare dominates lawmakers' health tweets." Politico added that physicians focused on healthcare education, lawmakers were marking the political pulse, and the media checked up on the business end of the topic. The Twitter accounts observed were "3,200 doctors, the 458 members of Congress with Twitter accounts and 154 health care journalists writing for both political and business-oriented publications."

from DIA Daily

DIA DailyDIA Daily. This daily enewsletter features summaries of breaking news and information about the pharmaceutical, biotechnology, and medical device fields from thousands of global news sources. This easy-to-read enewsletter is delivered to your inbox every business morning.

Subscribe to the DIA Daily.
View archives.
iPhone and iPad Apps available! Download "BulletinHC."
DIA Daily is a digest of the most important news selected from thousands of sources by the editors of BulletinHealthcare. The presence of content or advertising does not endorse, nor imply endorsement of, any products or services by the Drug Information Association. Neither BulletinHealthcare nor the Drug Information Association is liable for the use of or reliance on any information contained in this briefing.

If you would like more information about, or have a question pertaining to, DIA Membership and its benefits, please email here to check your membership status.

Drug Information Association | 800 Enterprise Road, Suite 200 | Horsham, PA 19044
Copyright © 2012 by BulletinHealthcare| 11190 Sunrise Valley Drive, Suite 130 | Reston, VA 20191

No comments:

Post a Comment