Wednesday, February 27, 2013

Study: Healthcare Tweets Depend On Account's Author.


Politico (2/26, Kenen) reported that a new study has found that "lawmakers, doctors and journalists send out tweets by the millions on health care and health reform - but the three groups don't have the same take on Twitter." Specifically, "Botox [onabotulinumtoxinA] comes up a lot more among doctors. Pfizer and Merck pop up among a sampling of health journalists. And Medicare dominates lawmakers' health tweets." Politico added that physicians focused on healthcare education, lawmakers were marking the political pulse, and the media checked up on the business end of the topic. The Twitter accounts observed were "3,200 doctors, the 458 members of Congress with Twitter accounts and 154 health care journalists writing for both political and business-oriented publications."


from DIA Daily


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