By Jason Brandt
How important is innovation in healthcare? If you listent to the attendees of this year’s TEDMED conference it’s one of the top priorities for our industry.
TEDMED has been polling conference attendees about the the
“The Top 20 Great Challenges in Health and Medicine” and “Inventing Wellness Programs That Work” and “Achieving Medical Innovation” were voted #1 and #4 by some of the brightest minds in the healthcare space. It’s clear that there’s a dramatic need for new ideas and “out of the box” thinking in healthcare. The big question is where should it come from.
As one of lead business people for a digital agency, I’m often contacted by clients who are looking for solutions that don’t come from within their corporate structure. Other times they’re looking for a way to extract value and critical thinking out of their organization. Many times we succeed in working together to develop unique solutions. But sometimes (too often in fact), we’ll work together to develop a strategy only to see it not adopted or worse yet, not embraced by the entrenched corporate culture.
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