Monday, February 4, 2013

Latest in Pharmaceutical Marketing, January 2013

Insider Update

Marketing PharmaceuticalsLatest in Pharmaceutical Marketing

It’s not getting any easier to comply with all the regulatory and legal requirements that apply to marketing pharmaceuticals and medical devices. Wayne L. Pines, President, Regulatory Services and Healthcare at APCO Worldwide, Inc., highlights key recent FDA enforcement actions to be discussed at the Marketing Pharmaceuticals Workshop next month: “The recent letters that OPDP issued regarding press materials are certain to be of great interest. In particular, the letter that dealt with a ‘pitch’ letter was very interesting and should engender questions.”
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