What’s the vision of medical device firms as they innovate for a new model of care, not just in the U.S. but globally?
What they see, according to a new report, is a two-tiered healthcare system that’s demanding more sophisticated, efficient devices for surgeries and, at the same time, more simple devices that can be used by patients, or “consumers.” Technology design and development firm Cambridge Consultants hosted a workshop with participants from companies like Covidien, Boston Scientific, C.R. Bard, Philips Healthcare and Harvard Medical School, and compiled their insight into a report that lays out the landscape for surgery in 2030.
A few major insights emerged from the workshop, the first being that frontline care organizations will consolidate and create international “mega hospitals.” A pickup in hospital M&A activity over the last few years shows we’re already headed in that direction. With that, care organizations will shift toward a common model of care and management, and result in a robust set of industry best practices.
Low-risk surgical procedures, and the tools needed to perform them, will increasingly be designed to be carried out in physicians’ offices or drop-in clinics, reserving use of high-cost infrastructure only for the most serious of procedures that require those resources — something we’re already seeing in gynecology and urology. Many patients will then recover at home with the use of monitoring devices.
For medical device makers, this means the move toward vertical integration, or “ownership of a disease.” They’ll also need to learn how to serve customers and not just treat patients as two-tier health systems develop, the report proposes.
Read more: http://medcitynews.com/2013/01/a-new-model-of-surgery-for-2030-deskilled-decentralized-and-device-driven/#ixzz2IKlyTgkG
No comments:
Post a Comment