Wednesday, December 26, 2012

Off-Label marketing & Self-desctructing cancer cells in the news


Off-Label Marketing Is Free Speech, Court Rules.


In continuing coverage, the American Medical News (12/24, Gallegos) reported, "The 2nd U.S. Circuit Court of Appeals on Dec. 3 ruled that blocking drug companies from promoting truthful statements about off-label drug uses violates the First Amendment," clearing the way for so-called "off-label marketing." The Medical News notes that "some medical experts are concerned that the court decision will encourage drug companies to mislead physicians about the benefits of their medications."

Pharma Companies Target Self-Destructing Cancer Cells.

On its front page, the New York Times (12/23, A1, Kolata, Subscription Publication) reported that Merck, Roche, and Sanofi are about to conduct tests for what "many scientists see...as the beginning of a new genetic age in cancer research." The pharmaceutical companies will investigate "whether new drugs can work against a wide range of cancers" by targeting "an aberration involving a cancer gene fundamental to tumor growth." The tests will be the first of their kind and "great uncertainties remain," but all three companies "are racing to develop their own versions of a drug they hope will restore a mechanism that normally makes badly damaged cells self-destruct and could potentially be used against half of all cancers."
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